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Effectively capture your audience’s attention, communicate your product value, and successfully convert and retain customers with our Marketing major. Learn how to optimise your channels to achieve your organisation’s objectives and graduate ready to tackle the future of work.
As technological advancements and customer-centric demand drive increased personalization and transparency from businesses, brands are looking to their marketers to step up and radically transform how they engage with their customers.
To meet these evolving needs, marketers today need capabilities in customer orientation, segmentation, brand positioning, and the ability to effectively join the dots by leveraging technology and insights obtained through data.
No matter where you’re at in your learning or career journey, our BA (Hons) in Business Administration (Marketing) will equip you with in-demand digital and industry-relevant skills to tackle the future of work.
12 Months
Business & Management
Top Up Degree
DIPLOMA IN PROFESSIONAL HUMAN RESOURCE MANAGEMENT – WITH COUNSELLING AND PSYCHOLOGY
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18 Months
Medium
English
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Bachelor of Business Administration in HRM (Entry to 2nd Year) / Advanced Diploma in HRM
Duration
24 Months
Medium
English