Course Contents
This Diploma is a Foundation Diploma Programme Leading to the First Year of a British BA (Hons) Business Degree
WHAT YOU STUDY
- Introduction to Management
- Definitions of Management
- Concept of Management
- Type of Manager
- Managerial Skills
- Roles of Manager
- Marking Decisions
- Organizational Environment
- Function of Management
- Planning
- Organizing
- Leadership
- Staffing
- Controlling
- Introduction to Marketing Management
- Core Marketing Concept
- Marketing philosophies
- Marketing Environment
- Marketing Process
- Marketing behaviours
- Market Segmentation and Marketing
- Introduction to Financial Management
- Financial Management and Objective
- Warkeing Capital Management
- Financial Statement Analysis
- Managerial Trends
- Cultural Diversity
- Globalization
- Knowledge Management