IVEY Campus - Post Graduate Diploma in Strategic Marketing

Overview of the Course

The objective of the OTHM Level 7 Post Graduate Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage. Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities.

Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

Why OTHM? 

OTHM Qualifications are approved and regulated by Ofqual (Office of Qualifications and Examinations Regulation). OTHM has progression arrangements with several UK universities that acknowledges the ability of learners after studying relevant Level 3-7 qualifications to be considered for advanced entry into corresponding degree year/top up and Master’s/top-up programmes.

Why Ivey Campus?

Our students get the opportunity to learn and excel their knowledge and skills under a well experienced and qualified lecture panel.

We offer exclusive opportunities and state-of-the-art facilities at our highly modernized campus situated at Colombo-03.

We also provide personalised support and continuous mentoring for our students for academic and professional development.

Ivey Campus is highly committed to assist our students with Internship opportunities and Educational and Observation visits to leading organizations which will provide practical exposure to our students.

Progression

On completing Level 7 you can progress to UK Master’s program

Modules

• Contemporary Issues and Principles of Marketing
• Consumer Behaviour and Market Communications
• Digital and Social Media Marketing
• Contemporary Challenges and Strategic Marketing
• Strategic Brand Management
• Marketing Research Project

Class Schedule

• Option 1 – Weekdays: 2 days from 6 PM to 9 PM
• Option 2 – Weekends: Saturdays & Sundays 9 AM to 12 PM

Assessment Methods

Assignment based.

Eligibility Requirement

• Bachelor’s Degree in any field OR
• Diploma with relevant work experience OR
• Completion of OTHM Level 6
• Part-Qualification/ Completion of Professional Qualification in Marketing

• This qualification is WES approved and accepted for migration purposes.
• Installment schemes and bank loan facilities can be arranged.