Business & Management

MSc Strategic Marketing

Course Overview


The programme aims to provide a high quality and professionally relevant postgraduate experience. The programme has been designed to support and develop critical appreciation of how marketing theories, procedures and practices are designed and deployed in the business world.Graduates of the programme will be equipped with the necessary skills and knowledge for a multi-disciplinary approach to marketing.

 

Programme Structure :

 

Stage 1

  • Consumer Behaviour: Knowing your Consumer
  • Strategic Global Marketing
  • Modern Marketing Research

Stage 2

  • Multi-Channel Strategic Marketing
  • Effective Brand and Advertising Management
  • Sales and Key Account Management

Stage 3

  • Dissertation


Entry Criteria :

 

  • Bachelor’s Degree in Business Management or Marketing
  • Bachelor’s Degree in other Disciplines with 2-3 Years Experience
  • Professional Qualification with 5 Years Work Experience
  • 5 Years Managerial Work Experience


Duration

15 Months

Category

Business & Management

Course Level

Masters / MBA

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