Business & Management

Higher Diploma in Digital Marketing

Programme Structure

 

Year 1 - Module

  1. Business Communications
  2. Introduction to Marketing
  3. Fundamentals of Business Management
  4. Managing Information Systems
  5. Introduction to Digital Marketing
  6. Mobile and Social Media Marketing
  7. Email Marketing
  8. Website Design and Optimization

Year 2 - Module

  1. Consumer Behavior in Digital Environment
  2. Content Marketing
  3. Search Engine Optimization
  4. Display and Video Advertising
  5. Digital Marketing Insights and Analytics
  6. Digital Innovation and Entrepreneurship
  7. Digital Strategy and Planning
  8. Project


Progression Pathway

 

HD -> BSc (Hons) Topup Degree -> Master Degree


Duration

2 years

Category

Business & Management

Course Level

Diploma / HND

Related Courses

Physical
Innovatus Campus

OTHM Level 4 – Diploma in Accounting and Business

OTHM Level 4 – Diploma in Accounting and Business

clock-img

Duration

1 Year

Medium

English

Physical
Academy of Finance

GMA – Graduate Conversion Programme

GMA – Graduate Conversion Programme

clock-img

Duration

Medium

English

Online
University of Colombo

Executive Diploma in Human Rights - EDHR (Sinhala & Tamil Medium)

Executive Diploma in Human Rights - EDHR (Sinhala & Tamil Medium)

clock-img

Duration

1 Year

Medium

English

Physical
University of Kelaniya

Higher Diploma in Business Finance

Higher Diploma in Business Finance

clock-img

Duration

Medium

English

Physical
ICBM Campus

BBA in Management

BBA in Management

clock-img

Duration

1 Year

Medium

English

Physical
Institute of Money and Entrepreneurship Development - IMED

Diploma in Entrepreneurship Development and Management (DEDM)

Diploma in Entrepreneurship Development and Management (DEDM)

clock-img

Duration

09 Months

Medium

English

Ask from ICBT Nugegoda Campus