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94114334636

Business & Management

Higher Diploma in Digital Marketing

Programme Structure

 

Year 1 - Module

  1. Business Communications
  2. Introduction to Marketing
  3. Fundamentals of Business Management
  4. Managing Information Systems
  5. Introduction to Digital Marketing
  6. Mobile and Social Media Marketing
  7. Email Marketing
  8. Website Design and Optimization

Year 2 - Module

  1. Consumer Behavior in Digital Environment
  2. Content Marketing
  3. Search Engine Optimization
  4. Display and Video Advertising
  5. Digital Marketing Insights and Analytics
  6. Digital Innovation and Entrepreneurship
  7. Digital Strategy and Planning
  8. Project


Progression Pathway

 

HD -> BSc (Hons) Topup Degree -> Master Degree


Duration

2 years

Category

Business & Management

Course Level

Diploma / HND

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Ask from ICBT Nugegoda Campus