Colombo Institute of Research & Psychology - CIRP - MSc in Business & Organizational Psychology

Course Overview

Business & Organizational Psychology is where insights drawn from psychological theories and models are applied in different aspects of a business. Use of psychological concepts to gain a competitive advantage in management, human resources, sales and marketing, branding and advertising was done by major corporate organizations for decades and most of these were not discussed publicly. The information that corporate giants are using psychology to understand, predict and influence humans came to light recently and since then there is a major drive in the companies throughout the world to benefit from business & organizational psychology. From use of psychometric testing in screening candidates to neuro-marketing, consumer psychology, behavioral economics and cyber-psychology, all aspects of a business are based on psychological strategies. If you are interested in becoming a part of a growing force in the business world, check out this program in more detail.

How is Business & Organizational Psychology useful?

You can use psychological insights to improve your own effectiveness, performance, self- awareness and quality of life as well as those of others. Using core psychological theories and applying them in Management, HRM, Sales & Marketing, R & D, Organizational Change, Managing teams, Training & Development, Coaching, Branding and advertising, IT and Well-being would benefit an organizations both in quality and quantity.

What is MSc in Business & Organizational Psychology at CIRP?

This is a postgraduate level master’s degree that will convert middle to senior business leaders in to behavioral strategists who are experts in influencing human behavior and thinking. Designed and developed by a group of respected business psychology professionals and academics from UK and Sri Lanka, this program covers topics from ground understanding of human behavior and thinking to applications in a range of different settings in corporate sector.