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Business psychology, also known as industrial-organizational psychology, combines insights drawn from psychology about human behavior and thinking with different aspects of a business to improve the effectiveness, productivity, quality of life and well-being of employees, profitability of businesses and satisfaction of customers.
Every business is a human enterprise and our ability to understand, predict and influence humans effectively is the key to business success. There is no aspect in business that psychological applications cannot be utilized.
Business & Organizational psychology is one of the most popular sciences that almost all large organizations are using to strategically manage their staff and influence customers. Here are some examples where businesses use psychological applications.
Human Resources Management
Future of HRM is all about analyzing and influencing human mind. From Psychometric testing in screening and selection to employee engagement, job satisfaction, quality of life, Stress management to well-being all modern HR processes require and in-depth understanding of human behavior and attitudes.
Training & Development
In a world where organizations are moving from group training to coaching, trainers and consultants must have the ability to understand and appreciate the differences between people in terms of the way they think and behave. Finding out the different personality types, learning styles and cognitive skills are essential for future training and development.
Marketing, Sales, Advertising and Branding
Gone are the days of traditional consumer surveys. Modern marketing and advertising strategies go on the use latest research findings in psychology and neuroscience to influence their target populations. In a world where competition overwhelming, these insights will give you an edge over the others.
Cyberpsychology
From customizing UI based on culture, generation and the socio-economic class to matching the colors, fonts and the flow in apps to the natural brain processes, insights about human behavior and preferences could largely make IT and Digital platforms more effective and appealing.
If you wish to know more about how psychological insights could be used in your line of work, please arrange a meeting with our student advisors.
Diploma in Business & Organizational Psychology is a Level 5, 120 Credit Professional diploma designed for individuals from the corporate sector who wish to apply psychological insights to make their profession more successful
This program attracts professionals in different industries, entrepreneurs, trainers and consultants who understand that mastering the science of the mind will take them to the next level in their respective fields.
Understanding human behavior will not only be useful for them to become more effective in their interactions with their staff, colleagues and customers but also empower them with the ability to reflect on their own behavior to improve their own quality of life and well-being.
Delivered by experts in psychology, the discussions will be helpful in your analyzing others, predicting behaviors, improving your ability to control your emotions, dealing with issues and conflicts in a better manner and achieving your goals with much ease and satisfaction.
Program is delivered using modern teaching methods and training techniques that inspires the minds of the students creating enthusiasm, interest and motivation to explore further in to the field. A variety of methods from face to face lectures to case studies, journal discussions, workshops and seminars, small group discussions and group activities are used to create and maintain passion of the students
Duration Standard : 01 Year Fast-track : 06 months
Delivery On Campus / Online
Modules 08
Compulsory 04
Electives 04
Credit Value 120 UK Credits
Level 05 (RQF Standard)
Classes Sundays
Awarding Body Colombo Institute of Research & Psychology
Accreditation Tertiary and Vocational Education Commission Sri Lanka
Credit Transfer Available
Transfer abroad Available
Progression Higher Diploma / Bachelor’s Degree
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Core Modules (Each module is worth 15 UK RQF Credits)
1 Introduction to Psychology
2 Biopsychology
3 Cognitive Psychology
4 Social Psychology
Specialization Modules (Each module is worth 15 UK RQF Credits)
1. Psychology of Leadership & Decision Making
2. Group Dynamics & Psychology of Change
3. Psychometric Assessments & Well-being
4. Consumer & Cyber Psychology
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Assessments are designed to ensure that the students have achieved the required learning outcomes. Students are provided opportunity to take a range of assessments that will empower students to face the various different challenges and demands of their work life upon graduation including written examinations, essays and assignments submitted online, individual and group presentations, social media projects, mini research projects.
1 year
Social Science & Humanities
Diploma / HND
Colombo Institute of Research & Psychology - CIRP - MSc in Applied Psychology - Counseling Psychology
Duration
1 year
Medium
English