Postgraduate Diploma in Strategic Marketing Management - Level 7

What Will I Learn?

• Learn the key strategies of marketing and how it can influence the overall business strategy.
• Learn how to perform a market analysis.
• Learn how to develop strategies to increase product sales.
• Apply segmentation, positioning and targeting to products and services.
• Create and communicate the value of your brand.
• Learn how to communicate with potential customers.

Are You Looking To Become An MBA Graduate?

The qualification covers key areas of management such as Marketing, Finance, HR and Personal Development and prepares learners for a range of careers. It also provides entry to an MBA top-up at a range of universities in the UK and overseas. Developed for anyone who has the responsibility to translate organizational Marketing strategies into effective performance, this course allows to understand and focus on the requirements of implementing an organization’s Marketing strategy. This qualification reflects current best practices in the workplace.

Why BIMT?

BIMT Campus was established in order to electrify the employability of the Nation. We are equipped with the best panel of lecturers who are not only qualified professionally and academically but also enriched with global and local corporate competence. We have created a unique learning environment that will empower our students with the necessary skills to achieve their corporate ambitions. Their success depends upon the applications of theoretical skills and practical experience. It is the combination, where we are true experts, insuring that students get the right balance of solid theory coupled with necessary ‘real-life’ case studies and teaching.

BIMT CAMPUS is the fastest growing Private Sector Higher Educational Institute in Sri Lanka. We offer a range of Internationally Recognized Educational programs in partnership with globally reputed Universities and Awarding bodies. We have picked the best courses, which offer the qualifications suitable for Sri Lankan students to gain complete knowledge on subject matters.

Programme Aim

It is not only the marketing team that handles a marketing strategy. Marketing strategies are more often than not combined with business strategies to make informative and effective decisions on brands, products, services and customers. The Level 7 Diploma in Strategic Marketing Management is designed to enable learners to make strong business decisions for their company and set it on the right strategic direction path. The course will cover key concepts of marketing, how to combine business with marketing, branding and product management. Additionally, gain an understanding of how the traditional boundaries of marketing are expanded.

The Level 7 – Postgraduate Diploma has been developed to give learners the opportunity to:

• Engage in learning that is relevant to them and which gives them opportunities to develop a range of skills, techniques and attributes essential for successful performance in working life.
• Achieve a globally recognised Level 7 qualification.
• Progress to employment in a particular corporate sector.
• Plan further development for your future roles.
• Put your newly acquired skills into practice.

Modules

• Strategic Planning.
• Organizational Behavior.
• Strategic Marketing.
• International Marketing.
• Corporate Communication Strategies.

Career Progression

Once you complete the Level 7, you will gain an accredited qualification that will provide the pathway to enter an MBA top-up programme in a number of recognised Universities in the UK or overseas. Learners can progress to the following,

Entry into:

• Employment or increased opportunities in your current job role.
• Larger qualification at the same level.
• MBA top-up Programme at some universities and claim exemptions for the completed units (MBA top-up typically takes 06 months, depending on the university you apply for).

Requirements

OverviewWhy BIMT?Programme AimModulesCareer ProgressionRequirementsAdmissionPayments

• You must be over the age of 19+.
• Degree or other equivalent international qualifications.
• May have relevant work experience.
• The appropriate standard of English.