Diploma in Sales and Marketing

What Will I Learn?

• Learn how to be responsible to the company in managing their sales by utilising skills.
• Ability to overcome intense competition and retain your clients.
• Learn the principles, practices and tools which are incorporated in the whole sales process.
• Learn how to perform a market analysis.
• Learn how to develop strategies to increase product sales.
• Apply segmentation, positioning and targeting to products and services.

Overview

Diploma in Sales and Marketing is a professional marketing program specially designed for those who wish to upgrade their knowledge and skills in sales and marketing. It is recognized as the professional sales or marketing manager’s “passport” to a career in sales or marketing. We live in a world full of consumerism with products, services and concepts constantly for sale in the marketplace. This qualification gives you an understanding in the art of successful selling in today’s competitive market.

Winning and retaining new business in today’s competitive environment is ultimately down to the strength of your sales team. Any sales team carries much responsibility for organisational success and must possess a whole host of skills to be effective and successful. Having successfully completed this programme will help you to become a sales leader. You will learn how to sell in a professional way, improve your performance and develop your ability to adapt to change in dynamic and competitive environments.

Why BIMT?

BIMT Campus was established in order to electrify the employability of the Nation. We are equipped with the best panel of lecturers who are not only qualified professionally and academically but also enriched with global and local corporate competence. We have created a unique learning environment that will empower our students with the necessary skills to achieve their corporate ambitions. Their success depends upon the applications of theoretical skills and practical experience. It is the combination, where we are true experts, insuring that students get the right balance of solid theory coupled with necessary ‘real-life’ case studies and teaching.

BIMT CAMPUS is the fastest growing Private Sector Higher Educational Institute in Sri Lanka. We offer a range of Internationally Recognized Educational programs in partnership with globally reputed Universities and Awarding bodies. We have picked the best courses, which offer the qualifications suitable for Sri Lankan students to gain complete knowledge on subject matters.

Programme Aim

This program provides managerial orientation towards sales and marketing as well as providing insights to issues faced in strategic, tactical and administrative marketing. The Diploma in Sales and Marketing is ideal for practicing “hands-on” sales people who are looking to expand their knowledge/skills-set aiming to become more effective sales individuals.

Modules

• Principles of Marketing and Branding.
• Market Research and Sales Techniques.
• Principles of Management.
• Business Law.
• Basics of Management Information System.
• Principles of Organizational Behavior.
• Mandatory Field Visit.

Career Progression

• Retail sales associate.
• Telemarketer.
• Social media manager.
• Sales and marketing manager.
• Marketing specialist.
• Sales representative.

Requirements

• You should be over the age of 16+.
• You should have intermediate English Knowledge.