Other

Bachelor of Business Management Honours in Marketing Managementocx

BACHELOR OF BUSINESS MANAGEMENT HONOURS IN MARKETING MANAGEMENT

 This Degree Programme, spanning four years, provides a robust understanding of market dynamics, consumer behavior, and strategic planning. It equips students with essential skills in branding, digital marketing, and market research, fostering critical thinking and analytical abilities. This program’s significance lies in its capacity to prepare individuals for diverse marketing roles, empowering them to navigate evolving markets, anticipate trends, and drive business success in competitive landscapes.

  • Duration – 4 Years Certification – UGC Recognized Entry Qualification – 3 ‘s’ Passes in GCE A/Ls

Degree Fee

Registration Fee – Rs. 35,000 (one time)

Course Fee – Rs. 950,000 for all 4 years

Installment Plan

Semester fee (6 Month Term) – Rs. 118,750

Less than Rs. 20,000 per month


YEAR-WISE CURRICULUM STRUCTURE


 Year 1: (SLQF Level 3)


  • Management for Business Financial Accounting for Business Microeconomics Mathematics for Business Decision Information Technology for Business Communicative English Language Competences I Macroeconomics Cost and Management Accounting Business Statistics Business Information Systems Communicative English Language Competences II Soft Skills Development I

Year 2: (SLQF Level 4)


  • Human Resource Management Marketing Management Financial Management Business Analytics Communicative English Language Competences III Soft Skills Development II Operations Management Supply Chain Management Organizational Behaviour Business & Corporate Law Communicative English Language Competences IV Soft Skills Development III

Year 3: (SLQF Level 5)


  • Consumer Behaviour Entrepreneurship and SMEs Integrated Marketing Communication Services Marketing Sales Management Research Methodology Customer Relationship Management Brand Management Analytical Tools for Marketing Research International Marketing

Year 4: (SLQF Level 6)


  • Digital Marketing Strategic Management Retail Marketing Business to Business Marketing** (B2B Marketing) Hospitality Marketing** Business and Society** Public Relations** Internship in Marketing Dissertation Internship in Marketing Dissertation

Career Opportunities


  • Management Consultant Marketing Manager Business Development Executive Academic Business Coordinator Entrepreneur Research Executive


Duration

BBM (General Degree ) 3 years BBM (Honors Degree ) 4 years

Category

Other

Course Level

Other

Related Courses

Physical
IIHE Sri Lanka

IIHE Sri Lanka - Online MBA General Management, Segi University

IIHE Sri Lanka - Online MBA General Management, Segi University

clock-img

Duration

12 months

Medium

English

Online
SLTC Research University

Applied Psychology

Applied Psychology

clock-img

Duration

12 Months

Medium

English

Physical
Metropolitan College

Diploma in Forensic & Criminal Psychology

Diploma in Forensic & Criminal Psychology

clock-img

Duration

Medium

English

Physical
Braintree Campus

Diploma in Hotel Management

Diploma in Hotel Management

clock-img

Duration

3 Years.

Medium

English

Physical
Oxford College of Business Sri Lanka

BA (Hons) Business Administration (Events Management)

BA (Hons) Business Administration (Events Management)

clock-img

Duration

12 MONTHS

Medium

English

Physical
Polymath Campus

Certificate in Child Care Giver

Certificate in Child Care Giver

clock-img

Duration

Medium

English

Ask from BCI Campus