Professional Diploma in Digital Marketing (PDIDM)

Gain a full suite of digital marketing techniques to plan, implement, and analyze digital marketing campaigns for enterprises.

Learn social media marketing for platforms such as Facebook, Instagram, and LinkedIn, as well as Google Analytics, SEO, SEM, email, and content marketing to prepare yourself for a Digital Marketer job role.

4 Months Part-time | 64 Hours

COURSE MODULES

• Basic Digital Marketing
• Social Media Marketing
• Advanced Digital Marketing
• Email and Content Marketing
• Search Engine Optimization and Marketing
• Digital Marketing Implementation project

LEARNING OUTCOME

KNOWLEDGE

• Understand the fundamentals of digital marketing
• Understand the various channels in digital marketing
• Understand the fundamentals of content marketing
• Understand the fundamentals of social media marketing
• Learn the principles of SEO and understand effective landing pages and basic analytics
• Learn about using Google AdWords for search engine marketing and Facebook for advertising

SKILLS

• To create a brand strategy
• To set up and optimize social media pages for business
• To create an editorial calendar for content
• To create landing pages. Create a customized URL for tracking campaigns
• To set up and execute search campaigns in Google AdWords, ad campaigns on Facebook, and Creative ads.