Business & Management

Diploma in Marketing Management

Objectives


This diploma will provide candidates the opportunity to gain advanced knowledge in Marketing Management. The syllabus covers the concepts & relevant theories of Marketing, Market Process, Marketing Environment, consumer behavior, Market segmentation, Marketing mix, selling and direct marketing, services marketing, different types of markets and international markets.


Entry Requirements


Passed the G. C. E. (A/L) Examination with work experience

Duration

1 Year

Category

Business & Management

Course Level

Diploma / HND

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